Dura Composites is a manufacturer and innovator in the GFRP Rebar (Glass Fiber Reinforced Polymer Rebar) industry, offering sustainable, corrosion-resistant alternatives to traditional steel rebars. Despite having a high-quality product, their online visibility was lagging behind their competitors due to unoptimized SEO practices.

That’s when Content Ladder stepped in.

Problems We Found

When Dura Composites approached us in July 2024, their website had some serious issues

• Homepage was optimized for incorrect keywords with negligible search volumes.
  
• Excessive keyword stuffing, hurting user experience and search rankings.
  
• No Meta Titles or Descriptions in pages & absecnce of any SEO plugin.
  
• Uncompressed HD images made the site extremely slow (PageSpeed Score: 42).
  
• No presence on Bing Webmaster Tools.
  
• Blog content was missing or irrelevant to user search intent.

What We Did (August 2024)

To fix this, our team at Content Ladder deployed a full-stack SEO overhaul:

SEO Optimization

• Conducted keyword research to identify high-volume, intent-rich terms related to GFRP rebars.
  
• Rewrote all content with a focus on search intent and Google’s EEAT principles.
  
• Installed an SEO plugin and configured Meta Titles & Descriptions for all major pages.
  

Content Strategy

• Planned and published engaging, SEO-friendly blogs related to the domain (e.g., future of GFRP, marine applications, sustainability).
  
• Optimized internal linking and added structured content for featured snippet eligibility.
  

Technical Improvements

• Compressed all images and minified CSS & JS, boosting PageSpeed from 42 → 92.
  
• Verified site on Bing Webmaster Tools to expand search footprint.

Lead Capture Optimization

• Designed and implemented a dedicated contact page to streamline inquiries and lead generation.
  
• CTA buttons were strategically placed across product pages and blogs.
  

Off-Page SEO

• Executed a Quora link-building campaign to boost authority and niche relevance.
  

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Results (Just 1 Month Later)

Metric	July 2024	August 2024	Growth
Total Page Views	207	1,864	9x Increase
Active Users	62	105	+69%
Avg. Views Per User	3.34	17.75	+431%
Avg. Engagement Time	1m 46s	6m 17s	+257%
Total Events Tracked	1,213	10,091	+732%

• Blog traffic jumped from 8 views to 187 views.
  
• Homepage page views grew from 120 to 337.
  
• New optimized pages began to rank for high-intent keywords on both Google and Bing.
  

Challenges

• The client had no existing SEO framework, requiring a full technical and content setup from scratch.
  
• Keyword trustworthiness and content authenticity had to be established via EEAT compliance.
  
• Website performance needed significant technical debugging due to heavy assets.
  

Fixes

• Installed essential SEO tools & plugins.
  
• Built an EEAT-aligned content structure.
  
• Applied advanced image optimization & speed improvements.
  
• Diversified traffic sources via Bing, Quora, and internal linking strategies.
  

We’re Just Getting Started

This is just the beginning of Dura Composites’ digital journey. With ongoing efforts, we’re set to push rankings further, scale organic visibility, and turn their platform into a lead-generation powerhouse.

Let’s Build Your Growth Story Next

Visit: www.contentladder.in
Or drop us a message — we’re always one call away.