Boosting vendor engagement and user retention for a top-tier event planning site
Who’s EventGuru?
EventGuru is an online platform that aims to simplify the event planning process. They help connect users with top-tier vendors, venues, and professionals. From large-scale corporate events to intimate celebrations, EventGuru covers all.
What was the requirement?
EventGuru wanted to establish stronger visibility and credibility in order to attract both users and vendors.
- They needed a content strategy to improve engagement and retention through targeted, category-specific content.
- Additionally, they required consistent, high-quality, SEO-optimized content that showcased their unique features and covered various event types.
The goals we set
To support EventGuru’s growth, we set specific goals.
- Increase user engagement and website visibility with targeted content and an effective SEO strategy.
- And to provide clear, concise content to help users navigate the platform effectively, thereby improving their overall experience.
What was our strategy for EventGuru?
- We executed a customized strategy to reach our goal:
- Created a team to create resources for specific event types, such as weddings, corporate functions, and baby showers.
- We have applied SEO best practices and internal linking strategies.
- Additionally, we focused on easy-to-follow tutorials and clear, engaging copy that highlighted the unique features of EventGuru.
Let’s look at the results
We produced outstanding results for EventGuru:
- Organic traffic rose by 150% within three months.
- Over 50 high-intent keywords ranked in the top 10.
- Average session duration increased by 40%
- While the bounce rate dropped by 25%, showing improved engagement and content relevance.
Yes, we had some challenges along the way.
- Maintaining consistent user engagement required ongoing effort, especially in the competitive event management space where SEO success was crucial. Additionally, simplifying EventGuru’s complex features for the target audience was essential to ensure the platform’s ease of use and appeal.
And here is how we fixed them
- Created and maintained a dynamic content calendar offering fresh and relevant content based on user interest
- Targeted long-tail keywords and niche phrases with lower competition but are highly relevant
- Introduced clear, step-by-step tutorials, visual guides, and concise call-to-action
- Used a dual approach of evergreen content and content for specific niche event categories
If you want to boost your website traffic and increase your brand awareness in the market, just like EventGuru, contact us today!