Beepkart is a digital-first platform designed to improve the used two-wheeler market in India. It focuses on making the buying and selling of used and refurbished bikes simple and accessible with a strong focus on customer needs.
120%
increase in blog readership
40%
average duration growth in the website
Our objectives for the brand
Since Beepkart is dealing with used two-wheelers, the industry-relevant hurdles were natural for them. Initially, our aim is to bridge the gap on the benefits of buying used, certified bikes over new ones. We aimed to build trust by addressing the price sensitivity in the used two-wheeler market.
How we addressed those goals
- First, we developed a tailored content strategy to build trust and educate their audience.
- We then created targeted educational content for first-time buyers of second-hand bikes.
- To enhance their reach, we also produced location-specific content to improve visibility and connect with new markets.
Strategic approach we used for Beepkart
- We started with developing a series of educational blogs and guides aimed at building trust.
- Next, we produced comparison articles to highlight the benefits of choosing high-quality refurbished bikes over new ones.
- We also optimized content with local search terms and created city-specific guides to improve visibility.
The final results are
5000
Organic Traffic
from 1300 within 3 months
120%
Growth in Readership
with an average readers of 12k per month
40%
Increment in Duration
on the website
25%
Dropped in Bounce Rate
this improves user engagement
Challenges we faced
We encountered several challenges while working with Beepkart.
- One major challenge was creating content that resonated with specific demographics and local audiences.
- However, the biggest challenge was changing customer perceptions, as many were hesitant to buy a used vehicle.
How We Addressed the Challenges
- For the best results, we used EEAT-based content along with technical SEO practices
- Ensuring that the blogs and listicles are relevant to the target audience using data driven insights
- We developed a content strategy that balanced educational content with persuasive messaging.
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