Know about HTDS
Hindustan Times Digital Stream (HTDS) is the digital arm of Hindustan Times. They are one of the largest content aggregators in South Asia. Apart from offering top-tier journalism, HTDS also provides complete content and solutions for renowned brands.
What was missing?
HTDS was in search of a reliable content management partner to support its expanding portfolio of high-profile clients and popular brands. From refurbished mobile platforms like Mobex to the big players of the aviation industry like IndiGo, HTDS required SEO-centric content solutions that could reach out to diverse audiences while satisfying the industry standards.
What was our strategy for HTDS?
Our strategy for HTDS involved tailoring our approach to meet the diverse needs of their clientele.
- We created niche-specific teams to ensure that each client’s industry was catered to with precision.
- By focusing on developing content strategies aligned with their unique goals, we provided targeted and effective support.
- Through ongoing collaboration, we ensured that our strategies delivered consistent results for HTDS and their clients.
Clientele Served Across Varied Industries
Our strategy for HTDS was tailored to address the diverse needs of their clientele. Here’s how we approached it:
- With KFintech, we simplified complex financial technology concepts through well-researched blogs that improved client engagement.
- To support CruiseBooking, we created detailed destination guides, reviews, and cruise insights using targeted keywords to boost search rankings and attract luxury and family vacationers.
- At Imarticus Learning, we crafted job-oriented articles, career advice, and program overviews that resonated with students and further increased course enrollments.
- For HealthKart, we developed content focused on promoting health supplements and fitness products with expert-backed insights that helped build trust with their customers.
Results we achieved
- Our results speak for themselves:
- With our SEO-driven content strategy, we have successfully improved the organic traffic for the client within the first three months
- Improved SERP for multiple clients using EEAT-based content strategies
- Our well-researched content, including blogs, guides, listicles, and infographics, has boosted user engagement across platforms.
Challenges on our path
- Crafting high-quality content for different target audiences
- Maintaining the consistency and quality of the content
- Keeping up with the dynamic industry changes
- Maintaining high search engine ranking for diverse clientele
How we fulfilled the gap
We assisted HTDS by streamlining their content creation process.
- Gathered a dedicated team of writers and researchers to provide niche content that resonates with the target audience
- Our diligent editorial team created individual style guides to maintain consistency and quality
- We always focused on real-time data, insights, and market strategies to keep the content relevant and optimized
- Our in-house SEO specialists offered the best keyword to target along with competitor analysis for the optimum results
Want SEO-optimized and EEAT-featured content for your website and social media platforms? Reach out to us!