The recent changes in Twitter’s logo have sparked a flurry of discussions and debates online. The iconic blue bird that once symbolized the popular social media platform has been replaced with a sleek ‘X’ logo. This change has led to a wave of speculation and rumours, including one that suggests Elon Musk, the current owner of Twitter, fired the designer of the new logo. But is there any truth to this claim?
The Rumor and Its Origin
The rumour started when Alex Cohen, a self-proclaimed designer, posted on Twitter, “I was laid off from Twitter today. I was the designer in charge of our new rebranding to X.” This tweet, viewed by over 26 million people, immediately caught the public’s eye. However, Twitter attached a note stating, “This tweet, while an obvious joke, was stolen from a different account and edited slightly to appear as if it were the author’s attempt at humour.” It turns out that the tweet was a joke, heavily copied from another account by Australian designer Daryl Ginn.
Elon Musk and the Twitter Logo Changes
Elon Musk, the owner of Twitter, has been making several major changes within the platform. One of the most noticeable changes is the replacement of Twitter’s iconic blue bird logo with a sleek ‘X’ logo. This change is not just an aesthetic exercise. The ‘X’ logo is part of a larger effort to convert Twitter into an “everything app” based on China’s WeChat that allows users to do everything from making payments to hotel bookings.
On July 25th, Musk replaced Twitter’s X logo with slightly thicker lines. However, he soon expressed dissatisfaction with the change, stating, “I don’t like the thicker bars, so reverting. The logo will evolve over time.” The logo changes have been a topic of discussion and have even led to the creation of various memes.
The Impact of the Logo Change
The logo change has had a significant impact on Twitter’s brand identity. The ‘X’ logo has been in the pipeline for a while with Musk’s strong desire for an “everything app”. Before he bought Twitter for $44 billion, Musk described the platform as “an accelerant to creating X, the everything app” – something he plans to launch eventually.
The new logo has already made its way to Twitter’s homepage, and Musk even changed his profile picture to match. However, the logo has not yet appeared in Twitter’s mobile app. The logo change has also led to a flood of memes on the platform, with the blue bird claiming it was “fired” by Musk, alluding to Twitter’s controversial mass layoffs.
Public Reactions After Twitter Logo Changes
The logo changes have sparked a variety of reactions from the public. Many users have expressed their opinions on the new design, with some appreciating the sleek ‘X’ logo and others missing the iconic blue bird. The changes have also led to the creation of various memes, with the blue bird claiming it was “fired” by Musk, alluding to Twitter’s controversial mass layoffs.
- Twitter Bird Unemployed: A meme showing the Twitter bird holding a sign saying “Will tweet for food” to represent it being “fired” after the logo change.
- X Marks the Spot: A meme showing a treasure map with the ‘X’ logo marking the treasure, symbolizing Twitter’s new direction.
- Evolution of Twitter: A meme showing the evolution of the Twitter logo from the bird to the ‘X’, similar to the evolution of man.
- Musk’s X Obsession: A meme showing Elon Musk surrounded by ‘X’ logos, referencing his companies SpaceX, X.com, and now Twitter’s ‘X’ logo.
- Twitter Bird Transformation: A meme showing the Twitter bird transforming into the ‘X’ logo, like a Pokémon evolution.
Public reactions to logo changes can vary widely, from appreciation for the new design to nostalgia for the old one. Some may express their opinions through memes, while others may start discussions or debates on the platform. Regardless of the reaction, logo changes often spark engagement and conversation, helping to keep the brand relevant.
Examples of Previous Brand Logo Changes and Their Impact
Apple: Apple’s first logo showed Isaac Newton sitting under an apple tree. The simple and memorable rainbow apple icon later replaced it. The logo continued to evolve into the sleek, monochrome apple we see today. Each change reflected Apple’s shift in focus and helped establish the brand as innovative and modern.
Starbucks: Starbucks’ original logo featured a full-bodied mermaid or siren. Over time, the logo evolved to focus more on the siren’s face, and the text was removed in 2011. Each change made the logo simpler and more recognizable, helping Starbucks become a strong global brand.
Instagram: Instagram’s first logo was a detailed, retro camera. In 2016, it was replaced with a simple gradient icon. The change sparked controversy, with many users expressing their dislike for the new design. However, the new logo helped modernize Instagram’s brand and is now widely recognized.
Pepsi: Pepsi has undergone many logo changes over the years, with each change aiming to make it more simple, modern, and recognizable. However, Pepsi’s 2008 logo change, which cost $1 million, was criticized for its high cost and similarity to other logos.
Airbnb: Airbnb’s 2014 logo change was controversial due to its similarity to several existing logos and suggestive shape. Despite the initial backlash, the logo has helped Airbnb establish a strong, recognizable brand.
The rumour that Elon Musk fired the Twitter logo designer is unfounded. The tweet that sparked the rumour was a joke copied from another account. As for the logo change, it is part of Musk’s larger plan to transform Twitter into an “everything app”. The new ‘X’ logo represents this vision and marks a new era for Twitter.
FAQs
Is Twitter logo changed?
Yes, Twitter’s logo has been changed. The iconic blue bird logo has been replaced with a sleek ‘X’ logo. This change is part of Twitter’s transformation into an “everything app” under the leadership of Elon Musk.
Why is Twitter changing their logo?
Twitter is changing their logo as part of a larger effort to transform the platform into an “everything app”. The ‘X’ logo represents this vision and marks a new era for Twitter. Elon Musk, the current owner of Twitter, announced the change.
Did Elon change the Twitter logo?
Elon Musk, the current owner of Twitter, changed the platform’s logo from the iconic blue bird to a sleek ‘X’ logo. He also made the bars slightly thicker but later expressed dissatisfaction and reverted to the previous design.
Why did Elon rebrand Twitter?
Elon Musk rebranded Twitter as part of his vision to transform the platform into an “everything app”. The ‘X’ logo represents this vision and marks a new era for Twitter. The logo change is not just an aesthetic exercise, it’s part of a larger effort to convert Twitter into an app that allows users to do everything from making payments to hotel bookings.