On August 26, 2023, Twitter took a significant leap in the job recruitment sector by announcing its new feature, X Hiring Beta. This feature is not just another add-on; it’s a game-changer that could disrupt LinkedIn’s monopoly in the professional networking and job recruitment space.
Twitter, now known as X, has offered early access to its X Hiring Beta feature exclusively to verified organizations. Unlike other platforms, where any company can post job listings, Twitter has made this feature available only to organizations with a yellow checkmark. This ensures a level of credibility and authenticity.
The feature allows these verified organizations to post job listings directly on the platform. But what sets it apart from a regular tweet about a job vacancy? The answer lies in the range of features yet to be fully disclosed. While companies could previously tweet about job openings. This new feature offers companies a more structured and efficient way to reach potential candidates.
One of the most intriguing aspects of the X Hiring Beta feature is its pricing. Verified organizations are required to pay a subscription fee of $1,000 per month to gain access to this feature. This is in addition to the $50 monthly fee for each affiliated subaccount. This pricing strategy raises questions about whether the feature will provide enough value to justify the cost, especially compared to LinkedIn Premium for Recruiters, which only charges $49.95 per month.
The new hiring feature could be a compelling reason to reconsider organizations that still need to opt for Twitter’s Premium subscription. The feature not only allows companies to post job listings but also promises to organically reach millions of relevant candidates. However, time will only reveal the true value of this feature as more organizations start using it and sharing their experiences.
A bold move by Twitter, the X Hiring Beta feature aims to take market share from LinkedIn in the job recruitment sector. With its exclusive availability to verified organizations and a hefty price tag, it’s clear that Twitter is targeting a specific segment of the market. Whether or not it will succeed in becoming a viable alternative to LinkedIn is a question that only time will answer.
Twitter has a multi-faceted approach to hiring. One of the first steps is making it clear that they are hiring by mentioning it in their bio and account name. They also link to their career page or job posts for easy access. Twitter also uses its platform to share real stories about its team, showcasing its culture and inclusion initiatives. They use relevant hiring and sector hashtags like #Hiring or #RemoteJobs, making it easier for job seekers to find their listings.
Yes, Twitter is considered effective for hiring. The platform has seen a 13% year-over-year increase in career and marketing conversations. Over 52.5 million tweets and 12.5 million unique authors discussing careers and marketing (July 2019 – July 2021). (making it one of the top 100 global conversations on Twitter).
Learn how to use Twitter for recruiting: Twitter Launches X Hiring Beta: Say Goodbye to LinkedInWhile the specific types of jobs at Twitter can vary, they range from tech roles like software engineers to marketing, human resources, and more. You can find a list of current openings on their official careers page.
If you’re interested in a job at Twitter, we advise you to follow the company’s official account and any related sub-accounts. Engage with their tweets and keep an eye out for job announcements. You can directly reply to such tweets or use hashtags mentioned to show interest. Having a well-crafted bio that clarifies you’re in the job market is also a good idea.
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