Imagine having a tool that shows you exactly
- How many people are visiting your website
- Where they’re coming from
- What pages they’re spending time on
- When and why they leave your site
- Which buttons they click and which ones they ignore
That’s exactly what Google Analytics does.
It helps you understand your users better, spot what’s working (and what’s not), and make smarter decisions for your website or business.
Whether you’re a blogger, an online store, or a local business, Google Analytics helps you track user behaviour — from bounce rates and session time to engagement and conversions.
And guess what? Setting it up is much easier than you think!
Step-by-Step: How to Set Up Google Analytics in 2025
Step 1: Go to the Official Google Analytics Site
- First, open this link Google Analytics
- Click the blue button that says “Go to Analytics”
- You’ll now be redirected to Setting up GA4
Step 2: Start Measuring
- Click “Start measuring” to begin setting up your account.
Step 3: Create a Google Analytics Account
- Enter an Account Name (example: “My Business Site”).
- Scroll down and click “Next”.
Step 4: Create a Property
A property is the website you want to track.
- Enter your Property Name (example: “MyWebsite2025”).
- Choose your country and currency (this helps with reports).
- Click “Next”.
Step 5: Add Your Business Info
- Choose your industry category (like Technology, Retail, etc.)
- Select your business size (Small, Medium, Large).
- Click “Next”.
Step 6: Select Your Business Goals
You’ll be asked: “What do you want to achieve?”
✅ Tick these 4 boxes:
- Generate leads
- Drive online sales
- Understand web and app traffic
- Improve user engagement and retention
Then click “Create”.
Step 7: Accept Terms and Conditions
- Read the Google Analytics Terms of Service.
- Tick the agreement box.
- Click “I Accept”.
Congrats! 🎉 Your account and property are now ready.
Step 8: Start Collecting Data from Your Website
Choose Web as Your Platform
You’ll now see options to choose how you want to collect data.
- Click on “Web” (for websites).
- You’ll now be asked to set up a Data Stream.
Set Up a Data Stream
- Enter your website URL (like example. in or com)
- Give your stream a name (example: “Main Website Stream”)
- Click “Create and continue” on the top-right corner.
Step 9: Install the Google Tag on Your Site
You’ll now get a code snippet that looks like this (shown in the image above) ⬆️
Note: Your code will have a different G-XXXXXXX ID.
Add the Code to Your WordPress Site
Log in to your WordPress dashboard
Go to Appearance > Theme File Editor
On the right side, click header.php
Find the <head> section
Paste the Google tag code just below <head>
Click “Update File” to save changes
Done! Your website is now connected to Google Analytics.
Final Step: Be Patient
- Google Analytics usually starts tracking within 6–12 hours
- Sometimes it’s quicker, sometimes slower
- Don’t worry if you don’t see data instantly — it’s normal
Final Thoughts
Google Analytics is like having a dashboard for your digital business.
It helps you answer questions like:
- Why are users leaving my site quickly?
- Which blog post is getting the most views?
- What device are most visitors using?
By understanding your users better, you can make smarter decisions, improve the experience, and grow your traffic and conversions.
And now that you’ve set it up, the data will start rolling in — and your journey to better insights has officially begun.