Most Real Money Gaming (RMG) startups struggle to advertise their apps on Meta (Facebook & Instagram). The platform has very strict guidelines and approval policies. In many cases, ad accounts get banned or rejected frequently — wasting time and budget.

But what if we told you there’s a smarter way?

If you’re planning to run RMG ads, getting an agency ad account is one of the best moves you can make. It saves you from unnecessary rejections and unlocks better delivery.

Use platforms like Zocket’s Agency Ad Account to get access to verified ad accounts that are eligible for RMG ads.

Another option is to get official RMG approval from Meta using your brand’s legal documents. We’ve explained the full process in this guide: How to Run Meta Online Gambling & Gaming Ads in India

Step 1: Build a Landing Page That Converts

Once your ad account is ready, your next goal is to build a high-converting landing page. It’s the first thing your users see after clicking the ad.

A good landing page should have:

• Clear branding
  
• A strong call-to-action (like a “Download APK” button)
  
• Simple UI/UX
  
• Persuasive content
  

The goal is to make users act quickly — either by installing your app or signing up.

Need help building one? Check out our Web Optimization Services — we’ve helped dozens of gaming brands build mobile-first landing pages that drive installs.

Step 2: Track & Analyze User Behaviour

Just launching ads isn’t enough. You need to understand how users are behaving on your landing page.

That’s why we set up 3 tools:

• Google Search Console – helps track if people are discovering your brand through search. (Set up Google Search Console)
  
• Google Analytics – shows who is visiting, where they came from, and what actions they take. (Set up Google Analytics)
  
• Microsoft Clarity (Heatmap) – gives a visual map of where users are clicking or dropping off. (Set up Microsoft Clarity)
  

Pro Tip: Heatmaps are super important. They show you where users get confused or exit, helping you fix the page for better conversions.

Step 3: Create Scroll-Stopping Ad Creatives

Your ad creative is the first impression — make it count!

For this client, we used ChatGPT’s Sora model (available in Pro) to generate high-quality single image ad and video concepts. With just one prompt, we got multiple images and video ad ideas. Then, we fine-tuned them with:

• Brand colors
  
• App logo
  
• Custom voiceover (optional)
  
• Exciting in-game moments
  

Here’s a look at one of the ad creatives we made:

Pro Tip: Make sure your creatives show real gameplay, bonus offers, or competitive features. That’s what grabs attention and gets clicks.

Results – 12,000+ Installs With $40/Day Budget

How we achieved low CPI and high conversion for an RMG app

Goal

Generate quality installs for a real-money gaming (RMG) app while keeping CPI below ₹10 and maximizing user conversion into paying customers.

Performance Summary (May 19 – June 9, 2025)

Metric	Result	What It Means
Daily Ad Spend	$40 (~₹3,300)	Controlled budget spend per day
Total Duration	~20 days	Length of campaign
Total Spend	$800 (₹66,000)	Overall amount spent during campaign
App Installs	12,254	Counted from Firebase first_open event
Cost Per Install (CPI)	₹5.4	Ultra-low CPI in the RMG category
Purchases (In-App)	18,000+	Firebase purchase events — repeat users included
Profile Completes	21,000	Users who signed up and filled key info — high-quality users
Sessions Started	113,000+	High engagement post-install, shows app stickiness

Interpretation of Results

✅ CPI = ₹5.4: This is well below the industry benchmark for RMG apps (which typically range between ₹10–₹18).

✅ Engagement is strong: 113K+ session starts and 21K profile completes mean users were not just installing but interacting deeply with the app.

✅ Purchases (18K): A good sign that monetization funnel is working. Even if each user spent ₹10 on average, that’s ₹1.8L in revenue.

Why This Strategy Works So Well for RMG Apps

RMG apps are different from regular apps. Users are not just downloading; they’re looking to win money. That means:

✅ Intent is strong
✅ Creatives must build trust
✅ Frictionless onboarding is key

Most RMG campaigns suffer from

• High CPI (₹12–₹20)
  
• Low install-to-engagement rate
  
• Accounts getting blocked or rejected
  

Our approach focuses on these three things:

1. Clean landing experience
   
2. Click-worthy creatives
   
3. Heatmap + analytics for continuous improvement
   

It’s not just about spending money on ads. It’s about creating a funnel that actually converts users into paying customers.

Want More Installs for Your RMG App?

If you’re struggling to grow your RMG app, we can help you:

• Get agency-level ad accounts ✅
  
• Build optimized landing pages ✅
  
• Design high-performance creatives ✅
  
• Set up tracking to measure success ✅
  

Let’s work together. Talk to our team or explore our Meta RMG Ads Guide to get started.