If you’re in the digital marketing domain, you might have heard claims that SEO is dead in 2024. The truth is, ranking factors and search algorithms have evolved, and technology has advanced. It’s crucial to understand the differences between past SEO practices and current strategies. In this topic, “Old SEO vs New SEO,” I will explain in detail what to avoid and what to focus on in today’s SEO landscape.
I have been in the industry for more than six years, and nothing has changed SEO as rapidly as the introduction of artificial intelligence. Here’s what I have learned about how Google’s crawling, indexing, and ranking processes are evolving:
In Old SEO, we used to include as many keywords as we wanted in the content, and this practice fell under Google’s ranking algorithms. Keyword density played a huge role in rankings.
New SEO, however, denies the importance of keyword density or keyword stuffing. Recent Google algorithms focus on providing user search intent content that enhances user experience, ensuring they stay on the page and find relevant information.
| Category | Intent | Examples |
| Transactional | complete an action | buy, cheap, for sale online, download, sign up, register, quote buy tire tubes online |
| Navigational | go to a specific site | any site name bikeparts.com |
| Commercial | investigate to do | best, review, compare, sites, product or service name best inner tubes for road bikes |
| Informational | get specific answers | how, why, what, tutorial how to fix a flat bike tire |
Old SEO: Previously, Google used to rank long-form, essay/magazine-type content. Although users didn’t spend much time reading these lengthy articles, Google still ranked them highly.
New SEO: In 2024, the ranking algorithms have changed. Google now prioritizes short paragraphs with no fluff, focusing on content that provides direct answers to user queries. Ensuring that users spend time engaging with the content is now a top priority.
Tips for Cutting Long-Form Articles
| Tip Number | Tip |
| 1 | Ensure outline after every 150 |
| 2 | Come to the point fast |
| 3 | Cut out unnecessary words |
| 4 | Replace jargon with simple and everyday words |
| 5 | Chop out big words and long phrases |
| 6 | Check the grammar and punctuation |
Forget about the green light on the Yoast SEO plugin, which used to measure content SEO and help rank that content under the old SEO strategy.
Now, in new SEO, it is even possible to deindex content that was shown a green light on the Yoast SEO plugin. New SEO focuses on user engagement time and improving user experience rather than relying on plugin metrics.
Previously, updating content was considered as simply updating numbers, data, and insights to show recent information recognized by Google as a content update. This used to be a ranking factor in the algorithm.
Now, in new SEO, updating content means providing freshness in the form of new paragraphs, tables, images, data, numbers, FAQs, and insights. This comprehensive approach is now considered an update of old content.
Previously, in old SEO, getting backlinks from bookmark websites, spammy websites, or irrelevant sites was also considered beneficial.
Now, in new SEO, after Google’s March core update, only quality backlinks are considered valuable under the white hat SEO strategy. Irrelevant niche backlinks from other sites are considered spam. Only relevant niche backlinks are considered good for SEO.
In Old SEO, internal linking didn’t play a crucial role in ranking factors because user experience was not considered important.
In New SEO, user experience plays a vital role in ranking. Internal linking enhances user experience by increasing engagement time on the site, thus improving rankings.
SEO has evolved significantly in 2024. Focusing on user experience, helpful and quality content, and relevant backlinks is essential. Adapting to these changes will help you stay ahead in the SEO world. Prioritizing user-centric approaches for better results is key
Want your website to adapt to the new Google algorithms and updates? Don’t worry, Content Ladder is here to help you stay ahead in the SEO world with the latest strategies focused on ranking, increasing product sales, and boosting engagements and leads through your website.
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