Hey, have you heard? Shah Rukh Khan’s new movie “Jawan” is making waves, and not just because it’s an SRK film. The marketing team behind “Jawan” has been super clever. They’ve timed the movie’s release perfectly, right when India is buzzing with patriotic fervor, thanks to the recent successes of Chandrayaan 3 and Aditya L1.
The movie was released on September 7, 2023. This strategic timing has led to an unprecedented buzz around the movie. Industry insiders are expecting “Jawan” to have an opening of ₹65-70 crore, which would be the biggest opening ever for a Hindi film
First off, timing is everything. The marketing team knew the nation was already high on patriotism due to the recent space missions. So, they thought, “Why not ride that wave?” And voila, “Jawan,” which means soldier, was born. It’s like catching two birds with one stone—people are already in the mood to celebrate India, and a movie adds fuel to that fire.
Just to give you a sense of how perfectly timed this was—Chandrayaan 3 was launched on July 14, 2023, and Aditya L1 followed on September 2, 2023].
Also Read: India Becomes First Country to Reach Moon’s South Pole with the help of Chandrayaan-3
Now, let’s talk about how they killed it online. Shah Rukh Khan himself led the online marketing campaign. The guy’s a social media wizard, seriously. He has a massive following and knows how to engage them. Most of the top promotional posts for “Jawan” came from SRK’s Instagram account. This isn’t just about likes and shares; we’re talking about real engagement that led people to book tickets in advance. According to a source, the movie sold a whopping 750,000 tickets on BookMyShow. That’s insane.
Regarding ticket sales, “Jawan” has sold 557,000 tickets in national multiplexes as of Wednesday midnight. And if you’re wondering how it stacks up against other movies, it’s right up there. For context, “Gadar 2” had bookings of ₹29.9 crores for the weekend and 265,000 tickets sold.
Let’s talk numbers, shall we? “Gadar 2” was a box office sensation, raking in a jaw-dropping ₹509.09 crore in India alone. And get this, it was just ₹34 crore shy of beating another SRK movie, “Pathaan,” which made ₹543.05 crore. That’s some serious moolah. Even though it faced competition from “OMG 2,” “Gadar 2” still managed to pull in crores and crores, proving that a well-timed, patriotic movie can be a goldmine.
So, what’s the lesson here? A patriotic theme can be a massive hit if you play your cards right. “Gadar 2” showed us that, and now “Jawan” is following suit. It’s not just about making a good movie; it’s about knowing when to release it and how to market it. And if you can tap into the national mood? Well, you’re not just making a movie; you’re creating an event that people want to attend.