If you are consistently creating engaging content on Instagram and Facebook, you can earn up to lakhs every month. With platforms like TikTok and YouTube growing rapidly, competitors like Instagram and Facebook are also providing more incentives to keep content creators engaged. However, while monetization has become a bit easier, it’s still not a walk in the park. You need to be creative and consistently produce quality content. In this article, I will walk you through the monetization requirements for both Instagram and Facebook in 2024.

Facebook Monetization Criteria for India in 2024

Facebook offers three main ways to make money from your content: In-stream ads, Subscriptions, and Stars. Each has its own rules and eligibility requirements. Here’s a simple breakdown:

In-stream Ads

These are short ads that play in your uploaded videos. You earn money based on how well your videos perform.

• Best for:
  • Creators who make original videos.
  • Earning money from video views.
• Eligibility:
  • You need 5,000 followers.
  • You need 60,000 total minutes viewed in the last 60 days.
  • You need 5 active videos on your Page.

Subscriptions

You can create a subscription for your Page and earn a monthly income. Choose a monthly price, offer special benefits, and grow your community of supporters.

• Best for:
  • Creators and brands with a big, active fan base.
  • Creators who can offer extra value to their subscribers.
• Eligibility:
  • You need 10,000 followers OR 250 returning viewers.
  • You need 50,000 post engagements OR 180,000 minutes viewed.

Stars

Stars are virtual gifts your followers can send you. Facebook pays you for each Star you receive.

• Best for:
  • Creators with a loyal fan base.
  • Creators who regularly make original content.
• Eligibility:
  • You need 500 followers for at least 30 days.
  • You must follow Facebook’s Community Standards and Partner Monetization Policies.
  • You need to live in a country where Stars are available.

Instagram Monetization Criteria for India in 2024

Instagram offers multiple ways to earn, but the eligibility criteria for monetization have some key requirements:

1. Followers: You must have a professional account with at least 10,000 followers.
2. Age Requirement: You must be 18 years or older.
3. Compliance: Your content needs to follow Instagram’s Partner Monetization Policies, Content Monetization Policies, and Community Guidelines.
4. Content Type: Instagram does not allow the monetization of static content like images or text montages. All content must be original and engaging, following strict content standards.
5. Prohibited Content: The platform does not allow monetization for content that includes engagement baiting, misinformation, or controversial topics, as well as other sensitive categories.

To ensure monetization success, Instagram creators must focus on producing original, high-quality videos, avoid static or looping content, and always adhere to advertiser-friendly guidelines.

Instagram: There are 2 billion monthly active users, with users spending an average of 29.7 minutes daily on the platform.

Facebook: Facebook remains the largest platform with 3.065 billion monthly users, and users spend around 30.9 minutes daily on the platform.

By meeting these criteria on both Facebook and Instagram, you can unlock powerful monetization tools that help you earn while reaching a wide audience and earn money.

Top Trending Niches for 2024

Before you decide to make a page on facebook and a business profile on Instagram, it’s important to understand the trend and growth of Niche/ Industries.

Here is a list of the top trending niches for 2024. (Source)

1. Sustainable and Ethical Products: 66% of global consumers are willing to pay more for sustainable products.
2. Health and Wellness Products: Expected to reach $1.5 trillion by 2025.
3. Personalized Products: Market projected to grow to $46.2 billion by 2027.
4. Experiences: Spending on experiences is growing faster than on physical goods.
5. Subscription Services: Expected to hit $1.5 trillion globally by 2025.
6. Print-on-Demand (Clothing): Estimated to reach $13.3 billion by 2027, growing at 15.2%.
7. Print-on-Demand (Accessories): Estimated to grow to $5.2 billion by 2027 with 16.3% growth.
8. Print-on-Demand (Home Decor): Projected to grow to $3.1 billion by 2027 with 14.1% growth.
9. Print-on-Demand (Stationery): Expected to reach $2.5 billion by 2027 with 13.8% growth.
10. Print-on-Demand (Art Prints): Estimated to grow to $1.9 billion by 2027 with 13.4% growth.

These niches are growing rapidly, and you can choose whichever categories you want to create content in.