Leadenforce is a tool that offers advanced targeting tools to reach competitors’ customers using Facebook Groups and Professional Targeting. It provides insights into competitors’ social media audiences and allows the creation of enhanced custom audiences for retargeting purposes. It also offers solutions for targeting via Instagram and LinkedIn and provides competitor insights.

Why Competitor Customers Are Important?

A competitor’s audience insights can be beneficial for any brand for a number of reasons, including

• Get to know your target audience: There are similarities and distinctions between your audience and your competitors’. This might reveal what your audience wants, needs, and struggles with.
• Target new audiences: Your brand may gain new clients from competitors. If your competitors are targeting a category you’re not, consider adding them to your target audience.
• Create better marketing campaigns: Understand your competitors’ audiences to generate more targeted and effective marketing initiatives. If you know your competitors’ viewers like a topic, you can generate content and adverts around it.
• Gain an edge: Understanding your competitors’ audiences helps you differentiate your brand. If your competitors’ audience needs something, you may create a product or service to meet it.

How To Use Leadenforce To Target Competitors’ Audience

Follow these simple steps to set up and see insights from competitors’ users:

I am giving you an example of how to use competitors’ Facebook groups to steal their audiences. Similarly, you can do it for Instagram and LinkedIn.

To target your competitor’s Facebook group users and audience using a tool like Leadenforce, you would typically follow a series of steps to create a new project, add competitor information, and analyze the audience.

Start Free Trial

You can start by signing up for a free trial, which does not require a credit card. This will give you access to some features and allow you to explore the tool.

Create a New Project

• Open the tool and look for an option to create a new project or campaign.
• Click on it, and you might need to enter some basic information like the project name.

Add a Competitor Name

• Once the project is created, look for an option to add competitors.
• Enter the name of the competitor whose audience you want to target.

Add a Facebook Group Link

• After adding the competitor, find the option to add a Facebook group link.
• Paste the link of the Facebook group associated with the competitor.

Start Analyzing

• After entering all the required information, look for a button that says “Start Analyzing” or something similar.
• Click on it to begin the analysis of the competitor’s Facebook group audience.

Wait for Results

• Be patient and wait for a few minutes.
• The tool will process the information and provide you with detailed insights into the audience of your competitors.

View Audience Heat Map

• Once the analysis starts, navigate to the right side of the screen.
• Here, you should see an audience heat map displaying various insights about the audience of the competitor’s Facebook group.

Utilize the Insights

• Once the analysis is complete, review the insights and the audience heat map.
• Use this information to refine your targeting strategy and create more effective ad campaigns.

Step-by-Step Guide: Creating Custom Audience in Leadenforce

Once the analysis is complete, review the insights provided by Leadenforce. Follow these steps to create your custom audience:

Share Insights

• Locate and click on the “Share” button on the top left-hand side within Leadenforce to share the insights.
• This will allow you to integrate the insights with your marketing platforms.

Marketing Integration

• After clicking on “Share”, navigate to “Marketing Integration”.
• Here, you will have the option to add your Facebook Ad account.

Integrate Ad Account

• Click on the Ad account you wish to integrate with Leadenforce.

Navigate to Audience and Sources

• Once integrated, click on “Audience” at the top of the Leadenforce platform.
• Go back to “Sources” where you initially saw the insights of your competitor’s audience.

Select Facebook Ad Account

• In the drop-down zone, select your Facebook Ad account.
• Name the audience appropriately based on your preference or strategy.

Accept Marketing Terms

• Review and click on “Accept” for the marketing terms provided by Leadenforce.
• Ensure you understand the terms before accepting them.

Complete the Process

• After accepting the terms, your Facebook custom audience will be successfully shared with your Ad account.
• You can verify this by navigating to the audience section in Facebook, where you should see the list of audiences you have created.

Verify on Facebook

• Log in to your Facebook Ad account and navigate to the “Audience” section.
• Here, you should be able to see and manage the custom audience you have created using Leadenforce.

Three Key Benefits of using Leadenforce

Gaining insights into your competitors’ audiences can offer numerous benefits, allowing you to refine your marketing strategies and better meet the needs of your target market.

1. Run Ads Based on Location

• Knowing the locations of your competitors’ audiences lets you run location-specific ads. This means you can target potential customers in areas where your competitors are already successful.

2. Communicate in the Audience’s Language

• Understanding the language preferences of your competitors’ audiences allows you to communicate with potential customers in a language they understand and prefer.
• This builds a sense of familiarity and trust with your brand, making potential customers more likely to engage with your content and convert.

3. Improved Product Development

• By knowing what your competitors are offering, you can improve your products to be more comparable or different.
• This helps in creating products with compelling selling points and distinctive features, making your offerings stand out in the market.

FAQ’s on Leadenforce

What is Leadenforce?

LeadEnforce is a marketing tool that allows users to target competitors’ customers using advanced Groups and Pages Targeting Tools on platforms like Facebook. It offers features like Facebook Groups Targeting, Facebook Professional Targeting, Competitors’ Social Media Analysis, and the creation of Enhanced Custom Audiences. It is designed to help users optimize their audience research time and create high-quality ad audiences.

Is Leadenforce good?

LeadEnforce offers a range of features designed to help businesses target their competitors’ customers effectively, suggesting that it could be a valuable tool for businesses looking to enhance their social media marketing strategies. So it’s definitely good.

How much is Leadenforce?

LeadEnforce offers several pricing plans

• Trial: Free for 7 days, with 5 audiences and 5 sources per audience.
• Personal Plan: $99.00 per month, with 3 audiences and 10 sources per audience.
• Professional Plan: $299.00 per month, with 9 audiences and 25 sources per audience.
• Premium Plan: $499.00 per month, with 15 audiences and 50 sources per audience.
• Custom tariff plans are also available upon contact.

Do targeted Facebook ads work?

Yes, targeted Facebook ads are known to be effective as they allow businesses to reach specific groups of people who are more likely to be interested in their products or services. By utilizing user data and preferences, businesses can create personalised ads that are relevant to the audience, leading to higher engagement and conversion rates.

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