Cricket is not just a sport in India; it’s a religion. The passion and love for the game are unparalleled, especially when it comes to the Cricket World Cup. Starting from 5th October 2023, the Cricket World Cup will once again captivate millions of fans, not just in India but around the world. With the rise of the internet and digital platforms, another trend that’s catching up in India is iGaming. 

iGaming, or online gambling, includes activities like virtual poker, casinos, and sports betting. The global iGaming market is worth around $40 billion annually. In India, the surge in the popularity of iGaming can be attributed to the growth of cricket. As cricket matches become more thrilling, many see iGaming as an opportunity to earn by placing bets or playing fantasy cricket. This presents a golden opportunity for iGaming companies to leverage the Cricket World Cup to boost their marketing campaigns.

What is iGaming?

IGaming, commonly known as online gambling, encompasses any form of gambling conducted on the internet. This includes activities like virtual poker, online casinos, and sports betting. The concept of iGaming took off in the mid-1990s, and today, it’s a multi-billion-dollar industry. While many countries have restrictions or bans on online gambling, the market continues to thrive in regions where it’s legal.

The Competitive iGaming Market in India and the Importance of Marketing for Success

India, with its vast population and increasing internet penetration, is a lucrative market for iGaming companies. However, with numerous platforms vying for a share of the pie, the competition is fierce. Success in this market depends on more than just offering the best games or odds but also on effective marketing strategies. With cricket being a dominant sport in India, iGaming companies have a unique opportunity to integrate cricket into their marketing campaigns, especially during events like the Cricket World Cup.

Introduction to Gamesys11 and its Offerings for Fantasy Cricket Enthusiasts

Enter Gamesys11, one of India’s fastest-growing online fantasy cricket applications. Gamesys11 offers a unique platform for cricket aficionados to enjoy the thrill of the game from the comfort of their homes. Whether it’s Tests, T20s, or ICC matches, Gamesys11 covers all formats of international cricket. Users can participate in contests related to various cricket leagues and even the much-anticipated Cricket World Cup. The platform is user-friendly, allowing quick sign-ups via email, Google, or Facebook. With over 20,000 trusted users and daily winnings exceeding ₹50 Lakh, Gamesys11 has established itself as a favorite among fantasy cricket enthusiasts.

Digital Marketing Strategies for iGaming Companies

In the competitive world of iGaming, the primary goal is to attract players. With so many platforms available, it’s crucial to stand out. Here’s how iGaming companies can use digital marketing to their advantage:

Online Marketing Through Blogs and Backlinks

• Affiliate Marketing: This is about promoting products of another company. When someone buys through your promotion, you get a commission. It’s like recommending a game on your website and getting paid when someone plays it.

Paid Research Marketing

• Paid Search: This means paying search engines like Google to show your ads. When someone searches for something related to iGaming, your ad can appear at the top. There are different types of paid search like PPC (Pay Per Click) and Google Ads.

Social Media Marketing

• Social media is a big platform. Many people spend their time on platforms like Facebook, Instagram, and Twitter. iGaming companies can use these platforms to share about new games, big wins, and special offers.
• There are also specific platforms and forums where players talk about games and betting. Sites like Reddit, NeoGaf, and Askgamblers are places where players share tips and reviews.

Learn Social Media Marketing Strategies and Tips by Clicking here

SEO (Search Engine Optimization)

• SEO is about making your website show up on Google when someone searches for something related to iGaming. It’s important because if your website is on the first page of Google, more people will visit it.
• Having a blog on your iGaming website can help with SEO. If you write good articles about gaming topics, more people might visit your site.

Get SEO Tips & Important Updates by Clicking Here

Digital Advertising Network

• This is about using networks that connect businesses with websites. These networks can put your iGaming ads on many websites. This way, more people can see your ads and visit your platform.

Twitch Streamers

• Twitch is a platform where people stream themselves playing games. Many people watch these streams. iGaming companies can work with popular streamers to promote their platform.

Companies need to use all these strategies to succeed in the iGaming world. It’s about getting the attention of players and making them want to play on your platform.

Leveraging Cricket World Cup for Marketing

The Cricket World Cup is not just a series of matches; it’s a grand festival, especially in cricket-loving nations like India. For brands, especially in the iGaming sector, this event presents a golden opportunity to amplify their reach and engagement. Here’s how they can make the most of it:

Traditional Marketing Methods

• Sponsorship: Brands can become official sponsors of the tournament. This gives them a chance to be seen alongside the event branding, creating a strong brand recall.
• Television Advertising: Even though online streaming is on the rise, many people, especially in remote areas, still watch matches on TV. Memorable TV ads can leave a lasting impression. For instance, the “Mauka Mauka” ad campaign in 2015 and 2019 created a significant brand recall.

Digital Marketing Methods

• Video Advertising: With many fans streaming matches online, video advertising on platforms like YouTube can be very effective. Different ad formats can be used to capture the viewer’s attention.
• Social Media Advertising: Platforms like Instagram, Facebook, Twitter, and LinkedIn see a surge in updates during cricket tournaments. These platforms offer various advertising opportunities. Advertisers can target specific audiences based on demographics.
• CTV (Connected TV) Advertising: As more viewers shift from traditional TV to connected devices, CTV advertising offers granular targeting. This means advertisers can send the right message to the right audience.

Innovative Advertising for the 2023 Cricket World Cup

• Contextual Targeting: This is a new form of advertising that focuses on the context of content. For example, if someone is reading about a cricket match, the ads they see will be related to cricket or iGaming. This makes the ads more relevant and increases the chances of engagement.
• AI-Powered Advertising: Brands can use AI technologies like “Mirrors” to place ads in the most relevant manner. This technology recognizes triggers in videos and places suitable ads that align with the content.

In conclusion, the Cricket World Cup 2023 offers a vast playground for iGaming advertisers. By using a mix of traditional and digital strategies, brands can create effective campaigns that resonate with their target audience.

Case Study: Gamesys11’s Digital Marketing Campaign

Gamesys Fantasy Private Limited, a rising star in the fantasy gaming arena in India, launched its fantasy cricket application, Gamesys11, in anticipation of the upcoming Cricket World Cup. The primary objective behind this launch was to amplify the excitement of the vast cricket fan base in India.

Overview of Gamesys11’s Marketing Strategy for the Cricket World Cup:

• Launch Timing: Gamesys11 made a strategic move by launching their platform right before the Cricket World Cup 2023. This timing was perfect to capture the heightened interest of cricket fans.
• User Experience: Gamesys11 offers a unique user experience, making players feel as if they are on the cricket field. The platform is designed to be user-friendly, catering to both beginners and seasoned players.
• Engagement Features: The app introduces over 100 daily contests. From free participation contests to 0% commission games, Gamesys11 ensures that users have a variety of options to engage with. They also plan to introduce prediction games, quizzes, and other gamification elements to keep fans engaged.
• Rewards: Players have the opportunity to win over 50 Lakhs daily. They also offer exciting giveaways like phones, smartwatches, and speakers.
• Security and Fair Play: Gamesys11 prioritizes user data protection and ensures transparency in its games.

Content Ladder’s Role in Amplifying Gamesys11’s Digital Presence

So, you’re curious about how Content Ladder played a pivotal role in Gamesys11’s digital marketing game. Well, let’s dive right in.

App Banners

First off, Content Ladder designed some eye-catching app banners for Gamesys11. These weren’t just any banners; they were designed to grab your attention and make you wanna click. The banners were strategically placed to target cricket enthusiasts, especially with the Cricket World Cup around the corner.

Written Blogs on Specific Keywords

Content Ladder also got down to the nitty-gritty of SEO by crafting blogs centered around specific keywords. Think topics like “Cricket World Cup 2023 Predictions” or “How to Win Big in Fantasy Cricket.” These blogs were not just fluff; they were packed with useful info, making them a magnet for organic traffic.

Published Blogs

After cooking up these insightful blogs, the next step was to get them out there. They were published on Gamesys11’s website and shared across social media platforms. The idea was simple: the more eyes on the content, the better.

On-Page and Off-Page Strategy

On the SEO front, Content Ladder continued beyond keywords. They optimized the heck out of Gamesys11’s website, from meta descriptions to mobile-friendliness. And let’s remember off-page SEO. They worked on building quality backlinks to boost the site’s authority.

A Guide to Off-Page SEO Strategy

Social Media Accounts and PPC in the Pipeline

Content Ladder also set up Gamesys11’s social media accounts, laying the groundwork for some serious online engagement. While PPC (Pay-Per-Click) is still in the works, it’s part of the grand plan to make Gamesys11 a household name among cricket fans.

Results and Analysis of the Marketing Campaign

Alright, let’s talk results. The marketing campaign was a hit, to say the least. User engagement shot up, especially during the Cricket World Cup. The app banners? They did their job, pulling in a ton of new users. And those blogs? They weren’t just for show; they actually drove a significant amount of organic traffic to the site.

The on-page and off-page SEO strategies also paid off. Gamesys11 started ranking higher in search engine results, which is always a win in the digital world.

But here’s the kicker: the social media accounts became a hub for cricket discussions, tips, and even some friendly banter, creating a community around the Gamesys11 brand.

In a nutshell, Content Ladder’s comprehensive digital marketing strategy helped Gamesys11 not just survive but thrive in the competitive iGaming landscape. And with PPC still to be rolled out, the sky’s the limit for what Gamesys11 can achieve next.

Conclusion on iGaming Marketing

The iGaming industry in cricket-loving countries like India is booming. Events like the Cricket World Cup amplify opportunities for these platforms. But success isn’t just about a great platform; it’s about smart marketing.

Digital platforms have transformed how iGaming companies operate. While traditional methods still work, they’re now enhanced with digital strategies, from social media to immersive content.

Gamesys11’s success story highlights the power of strategic marketing combined with a user-focused approach. For iGaming companies aiming to stand out, partnering with experts like Content Ladders can be the game-changer, helping them reach their audience and achieve their goals.