Recently, many businesses have noticed an increase in re-verification requests from Google when making small updates to their Google Business Profiles. This change can occur even with minor modifications, such as adjusting phone numbers, business categories, or other details. Google’s re-verification process aims to maintain the accuracy and trustworthiness of its local search results, ensuring that business profiles are genuine and up-to-date.

What Triggers Re-Verification?

Even minor changes to your Google Business Profile, such as updating contact information or categories, can trigger re-verification. This is a more frequent occurrence now than before, as noted by industry experts. Businesses need to be cautious when making updates because once triggered, the profile may become temporarily unverified, affecting its visibility in local searches and on Google Maps.

Why It’s Happening

Google has implemented these changes to ensure the integrity of its business listings. By re-verifying profiles that undergo changes, Google helps prevent fraud and maintains high-quality local search results. This might be inconvenient for businesses that rely on their online presence, but it’s part of Google’s effort to enhance trust and reliability for users.

Don’t Add Fake Reviews to Boost Your Local Ranking

It’s essential to avoid adding fake reviews to your Google Business Profile. Even businesses with as few as 10 genuine reviews can rank well. For example, if you run a salon in Kolkata and suddenly receive 50 reviews from Jammu and Kashmir in just five days, Google will likely flag this as suspicious. Sudden spikes in reviews from unrelated locations are considered unnatural. It’s always better to be transparent and genuine about the feedback your business receives, as this ensures trust and longevity in your local rankings.

How to Handle It

If you encounter issues during the verification process, don’t hesitate to contact Google support. You can fill out a support form and provide the necessary details, such as a business license, utility bill, or photos of signage, to prove your business’s legitimacy. Google support teams are responsive and helpful, especially in resolving issues like changing business addresses across states.

Key Advice

• Keep your Google Business Profile information as accurate as possible from the start.
• Avoid making unnecessary changes to your profile to prevent re-verification.
• Be transparent with your reviews; avoid fake ones to maintain credibility.
• Reach out to Google support if you face any difficulties; they are there to assist.

Feel free to contact us for further guidance or support with your Google Business Profile issues. We’re here to help you maintain your business’s online presence smoothly!