Promoting a fantasy cricket app, especially one that involves monetary transactions, can be a bit challenging due to the strict advertising policies of major social media platforms.

Facebook and Instagram, for instance, have stringent guidelines that restrict the promotion of such apps unless you go through a formal approval process and comply with their policies. This can pose a significant hurdle for marketers looking to attract new users. However, not being able to fully rely on these platforms doesn’t mean you’re out of options.

Fantasy Sports is one of the fastest growing Industries – Fantasy Sports Market size was valued at USD 27.20 billion in 2022 and is poised to grow from USD 30.95 billion in 2023 to USD 87.07 billion by 2031, growing at a CAGR of 13.80% during the forecast period (2024-2031).

 In this guide, I’ll walk you through the best strategies to promote your fantasy cricket app across various channels, and suggest alternative platforms that can help you grow your user base while also ensuring higher retention rates. 

Let’s explore the most effective methods for driving traffic and engagement for your app.

Finding a Unique Selling Point (USP)

As an example, we worked with Gamesys11 for two years as their marketing agency. Right from the start, we decided internally that the USP would be “Free Fantasy Cricket,” something no one else was offering at the time, not even big players like Dream 11 or Vision 11. The term “Free Fantasy Cricket” also had a high search volume, so we built our strategy around this USP. This shows how important it is to be creative and ensure your product stands out with a unique selling point. If your product doesn’t have a clear USP, let’s brainstorm ideas together.

Creating an Attractive Landing Page or Homepage

Once you’ve identified your USP, the next step is to create an appealing landing page or homepage. Use eye-catching visuals in the form of a carousel to showcase all the current offers and events on your website. Highlight any partnerships or collaborations, include user testimonials, and clearly explain how to download and start playing on your fantasy cricket app. Make sure the design is simple and user-friendly. To build trust, display payment partners and certifications prominently. Provide contact information and be responsive to any user queries, even if you only have a small user base. Additionally, include a WhatsApp button on the front of your website, as it’s a popular communication tool in India and makes it easy for users to get in touch.

Share with Your Own Friends

Start by sharing your fantasy cricket app with your friends and ask for their feedback on what needs improvement. If they don’t like something, work on enhancing your product and ask them to try it again. Once your friends are happy with the experience and no issues remain, encourage them to spread the word through word-of-mouth marketing. This type of marketing is crucial in the early stages of promoting your app.

You can also run a “Refer and Earn” program. Offer deals like 5 free games for signing up, 1 referral equals 10 free games, 10 referrals equal 20 free games, and 5 mega event entries for free. This way, you can attract more users with exciting offers.

Avoid Using Player Images, Event Names, and Full Player Names

When creating content for social media platforms like Facebook and Instagram, avoid using player images, event names, or full player names. This is important because violating these rules could result in your social media account being blocked. I’m sharing this from my own personal experience.

However, you can use player images, event names, and full player names on platforms like WhatsApp and Telegram, where the guidelines are not as strict. I suggest promoting your app on Telegram instead of Facebook and Instagram. Collaborate with reputable Telegram channels, rather than Instagram profiles that post cricket news, as this could also lead to future issues.

Create Viral Campaigns and Unique Content on Social Media

Launch creative campaigns on social media tailored to spark interest, such as fantasy team challenges, trivia contests, or match predictions, encouraging users to share. Keep content engaging, informative, and designed to resonate with the cricket fan community.

For sensitive content like player names, tournament details, or branded visuals, stick to Telegram and WhatsApp channels to avoid policy violations.

Everything I’m sharing here comes from my personal experience, and it’s completely free. Feel free to consult with us anytime.

Run Ads on Meta by Filling out the Gaming & Gambling Form

Before applying to run ads on Meta for your gaming app, you’ll need to complete the Gaming & Gambling form. Here are the things you need to have ready:

Pages required on your website:

• Contact Us
• About Us
• Privacy Policy
• Terms and Conditions
• Responsible Gaming (Exclude territories where gaming is banned)
• Fair Play
• No Bot Certifications (optional)

Additional requirements:

• Legal Memorandum Certificate
• Facebook Business Profile
• Business ID
• Ad Account ID

Once you have all these, fill out the legal form and wait for approval from Meta to start running ads for your gaming app. Don’t worry, the process isn’t too difficult. You just need to be creative with your ads. It’s better to use videos instead of images in your ad copies. For more help, feel free to consult us.

Step By Step Guide How to Run Meta Gaming and Gambling Ads in India

Create Match Prediction Blogs and Keep Them Separate from Your Main Website

For example, if there’s an India vs. Pakistan match tomorrow, millions of people will be searching for information. Some will want team news, others will be looking at which players are in better form and likely to make the playing 11.

Many people will be searching for combined 11 suggestions for fantasy teams, or wanting to know average scores on the ground to make better bets. By writing blogs on these topics, you can attract a large audience and redirect them to your fantasy cricket app.

Since your blog page is separate from your main website, you can freely use event names and player names to target relevant keywords.

Month to Month User Increment for Gamesys

Ready to Promote Your Fantasy Cricket Application?

Remember, building a loyal user base requires discipline and focus—just like the tortoise that won the race. Quick wins may seem tempting, but building trust and identity over time is what brings sustainable growth.

Want to promote your fantasy cricket application?
Visit us at https://contentladder.in/
📧 Email: info@contentladder.in
📞 Call: 86978 94080

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