Before planning any strategy for doing SEO of any brand or business, you should be aware of these common SEO terms which can be used in the day-to-day life of an SEO.
A set of rules used by search engines to rank web pages. Every search engine has a different algorithm. For example, Bing, Yahoo, Baidu, and Yandex have different algorithms compared to Google.
A description given for images to help search engines understand their content. For example, if you search for images, the search engine uses the description to find the answers to your query. If your query matches the description, the image related to your query will be shown.
A trusted website that consumers and experts rely on for information. For example, every website has some domain authority provided by Google based on references. The more references you get from others, the more trust you build with Google and audiences.
Links from other reputable sites to your website, enhancing your website’s credibility. This directly relates to increasing your authority. For example, if you want to buy a car but have no knowledge about vehicles, you might ask a friend for help. Your friend refers you to a shop, and if you are satisfied with the service, you will refer others. Similarly, websites refer to each other in the digital world.
Techniques that manipulate search engines, often against their guidelines. For example, keyword stuffing in content to rank for a particular keyword, providing unrelated internal linking within content, or guest posting on unrelated niches from your website.
Short phrases with high search volume but high competition.
The frequency at which search engines visit and index your website. For example, Google uses smart bots to visit your website, crawl it, and then index it if the bot finds it unique. Google has limited the crawl rate as of January 8, 2024, and the bot will visit your website automatically, so there will be no crawl rate tool now.
A brief summary of a web page that appears in search results. It can be up to 160 characters long.
In Google’s ranking algorithm, Experience, Expertise, Authoritativeness, and trustworthiness are factors. Google strongly follows E-E-A-T guidelines to rank pages. If someone doesn’t have the experience, expertise, and authority to provide information on a particular topic, they will not be able to build trust.
A summary of a search result that appears at the top of search results.
Learn about How SGE answers will appear on google
Optimizing images for search engines by compressing them without losing quality and providing descriptions to appear in search results.
Linking to other pages within your website to improve navigation.
Latent Semantic Indexing (LSI) Keywords are a method of identifying related keywords. For example, if you are writing about “apple,” LSI keywords could include “fruit,” “nutrition,” and “orchard.”
Phrases with lower search volume but higher conversion rates. The current trend favors long-tail keywords. For example, instead of “shoes,” you might use “comfortable running shoes for women.“
A website’s ability to adapt to different mobile devices. Increase your website speed for mobile optimization. Google prioritizes pages with a good user experience to rank on search engines.
Natural Language Processing is an AI technology that helps computers understand human language.
An HTML meta tag that prevents search engines from indexing a page. For example, you might use it for user login pages or password-protected areas.
Disallow Directives in Robots.txt
Actions taken outside your website to impact your rankings, such as guest posts and digital PR.
Techniques used within your website to improve its ranking, such as optimizing URLs, internal linking, and image optimization.
Query Deserves Freshness is a factor in Google’s algorithm that considers the freshness of content. It gives priority to content that has been recently updated or published.
Factors that influence a website’s ranking in search results.
A technique used to permanently or temporarily redirect users to a different URL.
Low-quality content that does not provide value to users.
Understanding these SEO terms is crucial before you start planning your SEO strategy. These terms will help you communicate more effectively with your team and understand the best practices for optimizing your website. SEO is a dynamic field, and staying updated with these terms will give you an edge in improving your online presence.
Ready to build your brand’s visibility through expert SEO? Contact Content Ladder today! Email us at info@contentladder.in or call 9330576282 / 8420588781.