Anupam, Author at Content Ladder

info@contentladder.in

Product Marketing vs Service Marketing: Which Strategy Works Best for Your Business?

Product marketing vs service marketing isn’t just a theory—it defines how customers see your business. Products rely on features, comparisons, and demonstrations, while services depend on trust, case studies, and client relationships. This guide explains both strategies, their differences, real-world examples, and how to decide which marketing approach fits your business best.

What is Content Marketing in Digital Marketing

Content marketing in digital marketing is more than just blogs and videos—it’s a structured approach to building trust, driving traffic, and converting audiences into customers. This guide explains the meaning of content marketing, how it works across stages, key frameworks like TOFU–MOFU–BOFU, and why it’s essential for business growth in 2025.

India’s Online Gaming Bill 2025: How it Changes Everything

The Online Gaming Bill 2025 has changed India’s $3.7 billion gaming industry overnight. With real money gaming banned, top platforms like Dream11 and WinZO face shutdowns, 200,000 jobs are at risk, and GST losses could hit ₹20,000 crore. Here’s a breakdown of the impact and what’s next for e-sports and social gaming.

Get Picked by Google AI Overviews Every Time: AI Search Is the Next Big Thing

AI search is reshaping SEO in 2025. With Google AI Overviews in 42% of searches and ChatGPT handling 1.4B visits monthly, ranking in AI-driven results is now essential. This guide shows you how to optimize content for AI engines, implement schema markup, and build authority to stay visible in the AI-first search era.

How to Run Meta Ads for a Ludo Company in India

Running ads for a Ludo app on Meta is tricky—but using an agency ad account, you can legally mention cash rewards and target all Indian states. This guide breaks down the steps: account setup, ad formats, CTR benchmarks, targeting strategies, and placements for maximum performance.