Have you made a cool app? Awesome! But wait, how do you get people to notice it and download it? Don’t worry, we’ve got your back. Welcome to the world of App Store Optimization, or ASO for short. It’s like a magic trick to make your app super popular. In this article, we’re going to talk about something really important: ASO keyword limits. We’ll give you tips and examples to help you pick the best words for your app. So, let’s get started!
App Store Optimization (ASO) is the process of optimizing your mobile app for the app stores in order to increase its visibility and downloads. One of the most important aspects of ASO is keyword optimization. This involves selecting the right keywords to target in your app’s title, description, and keywords fields. It’s not just about ranking high; it’s about making people want to click on your app when they see it.
Keyword Optimization: It’s like telling the app store, “Hey, my app is about THIS. Show me when people search for THIS.”
Example: If your app is a fitness tracker, you’d want to tell the app store, “Hey, my app is about fitness tracking. Show me when people search for ‘workout tracker’ or ‘daily exercise’.”
Conversion Rate Optimization (CRO): It is the process of optimizing your app listing to increase the chances of users downloading your app. This is done by creating a listing that is informative, engaging, and persuasive.
Example: Your app listing should have eye-catching visuals and a compelling description. For a fitness tracker, you might use a tagline like, “Your Personal Gym Buddy.”
Keyword optimization is the process of selecting and using the right keywords in your app’s title, description, and keywords field to improve its visibility and ranking in the app stores.
Here are some tips for keyword optimization for ASO
Before anything, you need to know what people are searching for. There are tools out there like SensorTower, Mobile Action, or AppTweak that can help you identify these golden words.
Example: Using SensorTower, you find that people often search for “workout plans,” “calorie tracker,” and “step counter” when looking for a fitness app.
Remember these three magical terms: Volume (how often a keyword is searched), Competition (how many other apps are fighting for the same keyword), and Relevance (how related the keyword is to your app). You want high volume, low competition, and high relevance.
Example
Google Play Store
Apple App Store
Example
Google Play Store
Apple App Store
These are longer, specific phrases people might search for. For instance, instead of “fitness,” think “home workout for beginners.” They might have lower search volumes but higher conversion rates!
Conversion Rate Optimisation, or CRO, is the process of improving your app description so that more people will download it. To do this, you need to make a listing that is helpful, interesting, and convincing.
Here are some tips for creating a professional CRO-optimized app listing:
Craft a title that’s clear and resonates with what your app does. And the subtitle? Think of it as your app’s catchy tagline.
Example
Title: “FitBuddy: Your Workout & Calorie Tracker”
Subtitle: “Your Personal Gym Buddy”
Your description is where your app’s personality comes to life. Highlight its benefits, features, and what makes it stand out. And remember those keywords? Weave them in naturally.
Example: “FitBuddy isn’t just another fitness app. With personalized workout plans and real-time calorie tracking, we’re your ultimate fitness companion.”
Visuals speak louder than words. Showcase the best features of your app through captivating screenshots and engaging videos.
Example: Use screenshots of the app’s dashboard, workout plans, and calorie tracking features. Include a video tutorial.
Nothing convinces a user more than seeing others loving your app. Encourage your current users to leave reviews and ratings. A kind word can go a long way!
Example: “Sarah from Texas says, ‘FitBuddy helped me lose 20 pounds in 3 months!'”
Tell users what you want them to do, whether it’s to download your app, watch your video, or visit your website.
Example: Download FitBuddy today and start your fitness journey!
Google Play Store:
Apple App Store:
ASO isn’t a one-time thing. It’s an ongoing adventure! Monitor, tweak, and adapt. Celebrate the wins and learn from the setbacks. And always remember, every great app deserves to be seen and loved.
Ready to make your app the star it deserves to be? If you’re looking for expert help in crafting the perfect meta description, title, or need specialized ASO and content optimization, don’t hesitate. Contact us today and let’s take your app to new heights! 🌟