Twitter, now referred to as X, under the leadership of CEO Elon Musk, has launched a groundbreaking payout system called Ad Revenue Sharing. This new initiative redefines how content creators can monetize their contributions and has garnered worldwide attention. Below is an in-depth exploration of this new program.

What is the Ad Revenue Sharing Program?

Launched in February 2023, the Ads Revenue Sharing program is an exciting new monetization avenue for creators on Twitter. To be eligible, users must have at least 500 followers and 15 million organic impressions in the last three months. The minimum payout is $50, and payments are processed through Stripe.

Make Money with Ad Revenue Sharing Program

Twitter recently announced a new ad revenue-sharing program that allows creators to earn money from ads that are displayed on their tweets and profiles. This is a great opportunity for creators to make money from their Twitter presence, and it’s a relatively easy program to participate in.

How Twitter new payout works

The Twitter ad revenue sharing program is based on a simple formula:

Once a creator meets the eligibility requirements, they can apply for the program through the Monetization section of their Twitter settings. They can set up a Stripe account to receive their ad revenue payments if their application is approved.

How Much Can You Earn from Twitter ad Revenue? 

The amount of money you can earn from the Twitter ad revenue sharing program will depend on several factors, including the number of impressions your tweets and profiles receive, the type of ads that are displayed, and the bidding strategy of the advertisers. However, it is possible to earn significant money from this program. For example, in its first payment to creators, Twitter paid out a total of $5 million, which equates to an average of $1,000 per creator.

How to Increase Your Earnings

There are a number of things you can do to increase your earnings from the Twitter ad revenue sharing program:

Get more followers 

You’ll make more money from ads the more followers you have because it’s more likely that verified Twitter users will see your tweets and profiles.

Post high-quality content

The better your content is, the more likely people will engage with it, leading to more ad impressions.

Use relevant hashtags 

Using relevant hashtags in your tweets will help them reach a wider audience, leading to more ad impressions.

Promote your Twitter account on other platforms 

Let your followers on other social media platforms know about your Twitter account and encourage them to follow you. This will help you to grow your Twitter audience and earn more money from ads.

Eligibility and Application

The eligibility criteria are clear:

Subscription to X Blue, Twitter’s premium subscription service

Once the eligibility requirements are met, creators can apply for the program through the X monetization tab in their settings.

Revenue Structure and Payouts

With an average earning of $2.50 per 1,000 impressions, creators can share the revenue from the ads appearing on their tweets. Payouts have been substantial, some exceeding $100,000, and are processed in two halves with a 1-2 day gap. The minimum payout is $50.

Impact on Indian Influencers

Indian influencers have not been left behind, with popular accounts like @GabbbarSingh and @Being_Humor confirming significant receipts. This speaks volumes about the program’s global reach and impact.

Monetization Programs Offered by Twitter

Twitter’s current creator monetization programs include:

• Ad Revenue Share: Pays a portion of ad revenue from ads in replies to users’ tweets.
• Creator Subscriptions: Allows users to post subscriber-only tweets for a fee.

The Future of Ads Revenue Sharing

Though still in its early stages, the program has the potential to reshape social media monetization. Its expansion to other types of content like videos and live streams seems plausible, and the increased interest from creators is a testament to its promising future.

Twitter’s Ads Revenue Sharing program is more than just a new payout system; it symbolizes a significant shift in social media engagement. By offering substantial financial rewards, Twitter (X) is stimulating content creation and potentially redefining the landscape of social media monetization. With Elon Musk at the helm, the success of this program could pave the way for similar initiatives across other platforms, further entrenching the era of creator empowerment.

FAQs 

1. Does Twitter Share Ad Revenue with Users?

Twitter shares ad revenue with users through its Creator Ads Revenue Sharing program. Launched in July 2023, this initiative enables creators to earn money from ads displayed on their profiles or in replies to their tweets, provided they meet certain eligibility requirements. These include subscribing to Twitter Blue or Verified Organizations, having at least 15 million impressions on cumulative posts within the last three months, and possessing a minimum of 500 followers.

2. How Much Can You Make from Twitter Ad Revenue?

The earning potential from Twitter ad revenue varies depending on factors like impressions, the type of ads displayed, and location. Generally, creators can earn a few cents per thousand impressions (CPM). For instance, a tweet that garners 10,000 impressions could yield around $1. However, creators like Benny Johnson, who reported earning close to $10,000 in July 2023, and @Elon_alerts, who made about $2,200, show that earnings can be significantly higher.

3. What is Advertising Revenue Sharing?

Advertising revenue sharing is a model where a platform distributes a portion of its advertising revenue with creators who drive traffic or engagement. This system encourages content generation by rewarding creators without imposing subscription fees or taking a percentage of their tips or donations. It’s becoming an increasingly popular approach fostering collaboration between platforms and content creators.

4. How Does Twitter Pay You?

Twitter facilitates payments through the Stripe payment processor. Once eligible for the Creator Ads Revenue Sharing program, creators can set up a Stripe account to start earning. Payments are made on a monthly basis, with earnings determined by impressions and ad types. Details on earnings and payout history can be accessed through the Twitter Ads dashboard.

Twitter shares up to 92% of its ad revenue with qualifying creators. Elon Musk has expressed hope to pay out $1 billion to creators in the program’s first year, marking a significant commitment to supporting the creator community.