We all know running ads for real money gaming (RMG) apps on Meta (Facebook & Instagram) isn’t as easy as boosting a regular post. It requires written approval from the Meta Business team in 2024 but now it requires authorisations and verifications, and even after that, there are strict guidelines to follow. But when it comes to promoting Ludo apps, things get more complicated.

Because Meta treats Ludo as more of a luck-based game. On the other hand, games like fantasy cricket and chess are often classified as “games of skill,” making it easier to get ad approvals.

Whether you’re running ads for fantasy cricket, chess, or Ludo, one rule stays the same: you cannot use monetary terms like win money, get paid, earn cash, ₹100 bonus, etc., even after getting the approval. Meta strictly disapproves of these phrases in ad copies. Also, many Indian states are restricted (like Telangana, Karnataka, Tamil Nadu, Orissa, Nagaland, and Sikkim), and your ads might not even show in those regions — even with approval!

Meta online gaming and gambling policies

You could run ads without any approval and still use money-related terms

Yes — it’s possible.

I’ve been running Meta ads for a Ludo app for the last 6 months. I’ve faced all kinds of problems — rejected ads, slow Meta support (7–10 days for replies!), and even silence after 1.5 months of waiting for approval.

That’s when I found a better way — one that:

• Doesn’t need Meta’s approval
  
• Lets you use money terms like “Win ₹100” or “Earn Now”
  
• Has no geo restrictions — you can target all Indian states!
  

Let’s break it down step-by-step.

Step 1: Buy an Agency Ad Account (No Approval Needed)

If you’re tired of waiting weeks for Meta’s RMG (real money gaming) ad approval and still getting rejected or banned — here’s the good news:

You can completely skip the approval process by using an Agency Ad Account.

An Agency Ad Account is a special Meta ad account managed by certified partners (like Zocket) that is already approved to run any type of ads including real money gaming ads. So, you don’t need to fill forms, upload legal documents, or wait endlessly for Meta support.

Read this guide if you want to run ads after taking approval from Meta

Why Use an Agency Ad Account?

Let me explain it super simply:

Problem with Your Own Account	How Agency Ad Account Solves It
Meta asks for RMG approval	Already pre-approved for RMG ads
Ads get rejected for using ₹ or “win”	You can use money-related terms
Account gets banned often	Very stable and whitelisted
Meta replies take 7–10 days	You get instant access and support
Restricted states like Telangana, Karnataka, etc.	You can now target all Indian states freely

No waiting. No forms. No legal docs. Just pay and start running ads with no restrictions.

So, if you’re serious about scaling your Ludo app with Meta ads, investing in an agency ad account is 100% worth it.

✅ Least rejection
✅ No ban
✅ You can say “Win ₹100 daily!” — legally and safely
✅ You can target any state in India — no restrictions

Step 2: Create Ads (Reels + Images) and Use Full Geo Targeting — No Restrictions!

Now that you have your Agency Ad Account, you’re finally free to start running ads without worrying about approval delays, ad rejections, or state-level restrictions.

Yes — even states like Telangana, Karnataka, Tamil Nadu, Orissa, Nagaland, and Sikkim (which were previously restricted for RMG apps) can now be targeted freely. This is a huge advantage for Ludo companies, because you can now reach millions of users across India — legally and safely.

Use Both Reels and Single Image Ads

Don’t just run simple image ads.

To get the best results:

• Run Reels (video ads) + Single Image ads at the same time.
  
• Use action-based captions like:
  
  • “Play Ludo and Win ₹100 Daily!”
    
  • “Invite Friends & Earn Cash”
    
  • “Ludo Se Jeeto Paisa — Join Now!”
    

Mixing formats helps you reach different types of users. Some people respond better to videos, while others prefer a clear image with one strong message.

CTR Goals for iGaming Ads

From your ad performance image, we can see CTR (Click-Through Rate) like:

• 2.75%
  
• 2.06%
  
• 2.28%
  
• Even a massive 21.67% (amazing for iGaming)
  

So here’s the target you should follow:

Ad Type	Minimum CTR Goal	Best Practice
Single Image Ad	1.70%+	Try for 2%+
Reels Ad	2.50%+	Try for 3.5%+

CTR means how many people actually clicked your ad after seeing it. Higher = better performance.

Do A/B Testing

Start small. Create 3–4 variations of your ads — different images, text, or videos. Then watch for:

• Which one has the highest CTR
  
• Which one brings cheapest cost per click (CPC)
  

When you see ads performing at $0.003 to $0.004 per click — that’s super low and very cost-effective.

Once you find the winning ad:

• Increase its budget
  
• Pause the poor performers
  
• Duplicate and test again
  

This simple method helps you scale fast without wasting money.

Step 3: Use Interest-Based Targeting for Better ROAS

Once your ads are ready, it’s time to choose who will see them.

To get the best performance and returns, you must target the right audience — people who actually play games and are likely to install your Ludo app.

Best Audience Settings for Ludo App

Age Group:

• 18 to 30 years
  This group is active on Instagram & Facebook and is more likely to click on gaming ads, especially those promising real cash rewards.
  

Interest Targeting (use in detailed targeting section)

Target people who have interest in games, especially casual and strategy ones. Use the following interest list:

• Games (leisure)
  
• Casual game (video games)
  
• Online games (video games)
  
• Mobile game (video games)
  
• Strategy video game (video games)
  
• Board games (board games)
  
• Ludo (board game)
  
• Strategy games (games)
  
• Real-time strategy (video games)
  
• Turn-based strategy (video games)
  

These interests will help you reach people already playing games like Ludo or similar ones.

Placement Settings (Important!)

When running Ludo ads, avoid placements where people don’t engage or convert well.

Remove these placements:

• Messenger
  
• Threads
  
• Audience Network
  

Only use:

• Facebook Feed
  
• Facebook Reels
  
• Instagram Feed
  
• Instagram Reels
  
• Instagram Stories (optional, if creative is in vertical format)
  

Use All 3 Ad Ratios to Avoid Cropping

To make your ads look perfect everywhere, create them in 3 key sizes:

Ratio	Use for	Size Type
9:16	Reels, Stories (vertical)	Mobile full-screen
1:1	Facebook & Instagram Feed	Square
16:9	Landscape placements (optional)	Horizontal

If your creative doesn’t match the right size, Meta will crop it automatically — which may cut off text or important visuals. Always design using these 3 ratios for best results.

Conclusion

Running ads for a Ludo app on Meta may seem tough at first, but with the right steps, it’s 100% doable — and profitable.

Getting Meta approval is hard for Ludo, but you don’t need it if you use an Agency Ad Account.

Zocket offer pre-approved RMG accounts, allowing you to run ads using money-related words like “Win ₹100”.

Use a mix of Reels + Image Ads, and target all Indian states with no restrictions.

Aim for CTR above 1.7%, use A/B testing, and scale winning ads fast.

Set your audience to 18–30 years, with game-related interests like “Ludo”, “Mobile Games”, and “Strategy Games”.

Only place ads on Facebook and Instagram — no Messenger or Audience Network.

Use all ad sizes: 9:16, 1:1, and 16:9 for clean and professional-looking creatives.

Follow these steps and you can easily run profitable Meta ads for your Ludo app without breaking any rules or getting banned.