Did you know that almost 90% of people trust the experiences of friends, family, and relatives with a product before buying or using a service? This is what word-of-mouth marketing means. When users are satisfied with a brand’s products or services, they start sharing their experiences with people they know. In this article, we will explore the strongest form of marketing: Word of Mouth Marketing (WOM).

What is Word of Mouth Marketing?

Suppose you want to make your weekend special, so you decide to book a rental home through Airbnb. You find a place at a price lower than you expected. Then, you receive wonderful service and have a fantastic weekend. The next day or maybe within a week, you share pictures and write positive feedback about the place you visited. People who are connected with you on social media might ask about your experience, and you provide positive feedback. This is the power of word-of-mouth marketing and why it is considered the most effective form of marketing.

Word-of-mouth marketing happens when satisfied customers share their positive experiences with a brand, product, or service with their friends, family, and social networks. This organic form of promotion relies on customers’ genuine enthusiasm and trust, making it a powerful marketing tool.

Benefits of Word of Mouth Marketing

We all know that almost 90% of users trust the experiences of their friends, family, and relatives with a brand. Recommendations from trusted friends can help a new user decide to take a product or service. Check out the benefits:

• Increases Trust and Credibility: Recommendations from friends and family are more trusted than ads, leading to higher conversion rates.
• Free Advertising: Unlike paid advertising, word-of-mouth marketing is mostly free. Happy customers do the promotion without additional costs.
• Positive Ratings from Customers: Google prioritizes bringing a brand to the top of search results if users are satisfied and have good experiences with the brand.
• Faster Brand Growth: Getting to the top of search engines through positive word of mouth and ratings means more traffic and leads for your brand, helping it grow faster.
• Loyal Customers: Satisfied customers who recommend a brand are likely to remain loyal, resulting in repeat business and continuous revenue streams.

How to Do Word of Mouth Marketing?

Word-of-mouth marketing can be challenging for brands because it focuses on satisfying customers with great products or services. Here is how you can do good word-of-mouth marketing:

1. Connect with Your Customers: Ensure every customer has a positive experience by providing excellent customer service. Customers feel more emotionally connected when they are heard, and when a brand takes action or resolves issues immediately.
2. Get Reviews from Customers: Track every customer and ask for their opinion and review of your products or services. Request ratings and suggestions on how you can improve.
3. Have Sales Representatives: Align sales representatives who can discuss your products and services with consumers personally or through a feedback phone line. This interaction can stimulate conversations about your company’s products.
4. Reward Customers for Repeat Business: Offer discounts, loyalty points, or special deals to customers who keep coming back. This encourages them to continue using your products and to share their positive experiences with others.
5. Offer Quality Products and Services: Make sure your offerings are worth talking about. High-quality products naturally generate positive word of mouth.
6. Exceed Customer Expectations: Understand customer demands and provide something extra, like unexpected gifts or vouchers. Going above and beyond will surprise customers and encourage them to share their experiences with others.

Some Examples of Brands Using Good Word-of-Mouth Marketing

• PhonePe
• Tata
• Reliance Jio
• Zomato
• Ola

Word-of-mouth marketing is the most powerful form of marketing because it builds trust and credibility through genuine customer experiences. Satisfied customers naturally become brand advocates, driving growth and increasing revenue.

Want to sell your product or service through good word-of-mouth marketing? Get more tips and help from Content Ladder. Increase your sales 4x with our marketing techniques.

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