YouTube Rolling Out Ads on Pause Screens
Google has officially introduced “Pause ads” on YouTube to all advertisers after testing since 2023. These ads appear when a viewer pauses a video, displaying an advertisement on the side of the screen. The ad disappears when the video resumes, adding a new placement for brands to gain more visibility and impressions. As part of […]
Future of SEO: Google Won’t Tell You About This
As we move forward, SEO (Search Engine Optimization) will continue to change and adapt. The strategies we use today may not be as effective in the future. Here’s what we can expect in the next few years when it comes to SEO: AI Will Replace Feature Snippets AI (Artificial Intelligence) will take over the feature […]
XML Sitemap Priority: Rank Your Important Pages First
Suppose one of the pages on your website is the most popular, consistently attracting visitors. However, when someone searches for your site, they might not easily find that page because the sitemap priority levels are incorrectly set or not set at all. This is why setting priority values in your sitemap is essential—it helps search […]
Marketing redefined for Fintech brands!
Fintech brands can scale fast with a sharp blend of SEO, finance-focused content, social media strategy, and campaign execution—Content Ladder showcases how it’s helped leaders like INDmoney and Groww dominate digital visibility.
What is Entity-based SEO?
You might have played a game in your childhood called Name, Place, Animal, Thing. When you are given a letter from “A” to “Z”, you start listing unique items corresponding to that letter. An entity is something that exists independently and has its own identity. Google is getting smarter every day. Even if you make […]
How to Set up Google Search Console: Explained with Images
Google Search Console (GSC) is a powerful tool that helps you understand how your website is performing in Google Search. It provides essential insights like the number of clicks your website gets, the queries people use to find your site, the average position of your website in search results, and your top-ranking pages. By setting […]
Alice Blue, India’s leading brokerage firm: How we improved their digital presence
Alice Blue, a top Indian brokerage firm, partnered with Content Ladder to boost its digital presence. Through targeted content strategies, including SEO blogs and multilingual content, they achieved significant growth in app downloads, website visits, and user engagement.
What is the Biggest Challenge for Most Businesses When Going Online?
As more and more businesses move to the internet, many discover it’s not as simple as just creating a website. Going online opens up a world of opportunities, but it also comes with significant challenges. Let’s explore the biggest challenge most businesses face when going online and how to overcome it. Building Online Visibility The […]
How to add Sitemaps to Your Website Using C Panel
Many front-end SEO professionals struggle with adding sitemaps, especially when the website is custom-coded. However, here are some simple, effective tips to help you add sitemaps to your website using C Panel. With these steps, you can easily guide your developer, and it will take no more than 5 minutes. Why Do We Add Sitemaps? […]
Performance Marketing vs. Digital Marketing: Which is Best for Your Business?
Both Performance Marketing and Digital Marketing are designed to promote significant growth in any business. They use digital tools to reach potential customers and help companies achieve their goals. Performance marketing, a part of digital marketing, is more focused on immediate, measurable results like leads, clicks, or sales. Businesses looking for quick outcomes should opt […]