October 2023 - Content Ladder

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How To Use One Canonical Link Tag in Your Website

You might have seen the www version, https version, and HTTP version all directing to the same website. This raises the question: why does a single website have so many URLs? Does it impact SEO? In this article, we will delve into the importance of using one canonical link tag on your website. Also, how […]

Do Search Engines Favor Human-Written Content over AI Content?

You might think that the content you are reading right now is AI content. There are plenty of AI tools that can make your life easier, and as they are capable of generating AI content, a pressing question arises: Do search engines, especially Google, favor human-written content over AI-generated content? Let’s learn more about this […]

What is the Difference Between Domain and URL Prefix in Google Search Console?

Google Search Console (GSC) is a free tool that enables website owners to manage and monitor their site’s visibility in Google Search results. One of the foundational steps in using GSC is setting up a property, which represents a website or a specific section of a website. When adding a property, users have two main […]

Google’s Demand Gen Campaigns Double Leads in 30 Days

Google has stepped up its advertising game by launching the Demand Gen Campaigns Google Ads tool. This innovative tool harnesses the power of artificial intelligence (AI) to curate targeted video and image ads for businesses. Imagine it as an upgraded version of the previous Discovery campaigns, but now packed with numerous new features and enhancements. […]

Get patient information using Google Vertex AI. Is it Risky?

Imagine a world where doctors don’t have to mess around with a bunch of different tools to find that important piece of patient data. Where searches that used to take a long time can be done in a flash, and doctors can focus on their patients instead of getting data? With its Google Vertex AI […]

Write a Digital Marketing Bio for Instagram that attracts Followers

Have you ever stumbled upon an Instagram profile and immediately felt like you had to follow it? Chances are, their bio had something to do with it. In the world of digital marketing, your Instagram bio is your elevator pitch, your handshake, and your first impression all rolled into one. So, how do you make […]

2023 Google Algorithm Ranking Factors & Weights

Ever heard the phrase “Google it”? Of course you have! Google is the go-to for most of our online queries. But have you ever wondered how Google decides which results to show you first? It’s all about the Google Algorithm Ranking Factors. For 2023, some of these factors are more important than others. Let’s break […]

How Indri Whisky Became One of the Best Whiskies in the World

Many products in India and around the world offer top-notch quality, yet struggle to reach a wide audience. Their marketing efforts often fall short, leading to questions about why they aren’t getting the recognition they deserve. There’s a famous saying: “What you see is what sells.” This highlights the importance of visibility in the market. […]

Canva Magic Studio: Get All AI Tools in One Place

Hey, have you ever felt like a kid in a candy store when it comes to AI tools, but you just can’t decide what to pick? Canva’s got a solution for that! On its 10th birthday, You can now get Magic Studio from Canva. It’s a new set of AI tools that can help you […]

Google Core Update for October 2023: Rankings can Fluctuate

Hey there! So, Google just dropped another core algorithm update on October 5, 2023. Yep, it’s the third one this year! These updates can shake things up a bit in the search rankings but don’t sweat it. In this short article, we will cover the Google Core Update for October 2023, what this means, and […]