Alice Blue is one of the leading broking firms providing advanced, user-friendly trading tools. With over 15 years of experience, they excel in stock broking, offering cutting-edge solutions and exceptional customer service.
96.3%
growth in app downloads
250%
increase in time spent on blogs
Expectations We Aimed to Meet
Alice Blue sought to amp up content marketing and boost user engagement.
- 10 to 15 IPO landing pages in a month, backed up by extensive data and research.
- Enhancing user engagement within their app, crucial for boosting retention and interaction.
Objectives we set
We set clear goals to help Alice Blue:
- Formed a finance-specific team to create high-quality blogs.
- Conducted research to simplify technical concepts and crafted content to enhance search engine visibility.
- Assisted in creating a discourse forum to engage and retain customers by discussing trending topics and addressing user queries.
- Developed dedicated IPO landing pages to further support brand’s online presence and customer engagement.
Our game plan for Alice Blue
We implemented a comprehensive digital marketing strategy for Alice Blue:
- Crafted engaging finance content in English and other vernacular languages.
- Delivered in-depth IPO analyses to keep users informed.
- Produced 250+ keyword-optimized blogs for better SEO.
- Boosted in-app engagement with regular updates on the Discourse forum.
Our strategies led to remarkable results for Alice Blue
530,000
App Downloads
from 270,000 in 1 year
100,000
Daily Website Visits
from 10,000 in 1 year
250%
Blog Engagement
increase in terms of time spent
75%
Top-ranked Blog Pages
on Google, created by us
150%
SEO Performance
rise with organic traffic
400%
App Engagement
rise in forum activity
Challenges Along the Way
- Achieving content ranking on Google’s first page.
- Delivering time-sensitive, data-backed content for multiple IPOs.
- Simplifying technical concepts for the layperson.
- Engaging audiences effectively in the forum.
How We Addressed the Challenges
- Focused on less competitive, relevant keywords.
- Built a team of SEO content marketers to rank technical articles.
- Engaged investors with trending and evergreen content in the forum.
Inspired by Alice Blue’s success? Ready to see similar growth for your brand? Contact Content Ladder today to start your journey!