Expanding global reach and user engagement for a growing event platform
Who’s AllEvents?
AllEvents.in is a leading global event discovery and management platform with a user base of more than 20 million people. AllEvents helps individuals explore trending events in areas like music, food, business, comedy, and sports based on their location and interests.
What did the company want to achieve?
AllEvents wanted to maximize online visibility, particularly in highly competitive event listing markets.
- Their goals included increasing organic traffic and securing high search engine rankings for listings.
- They wanted to optimize content to target specific local markets effectively.
- Additionally, they aimed to create engaging, informative material to educate event organizers and attract a wider audience.
We focused on the goals
To support the platform’s growth, we set clear, actionable goals:
- Implement a strong SEO strategy by optimizing event listings with targeted keywords and creating engaging content to drive organic traffic.
- Develop content tailored for both local and global markets to increase reach.
- Produce educational resources specifically for event organizers to enhance their knowledge and engagement.
Strategy we implemented
We took a structured, results-driven approach to achieve measurable outcomes:
- Launched an SEO-driven content strategy following a comprehensive audit.
- Developed region-specific content after researching local trends and audience needs to resonate with users.
- Created educational materials and step-by-step guides to support user engagement and knowledge.
And the result was impressive
366k to 883k
Organic traffic grew
in five months.
45%
Average session duration rose
45%
Blog Engagement
increase in terms of time spent
Conversion rate increased by 30%
leading to more inquiries and sign-ups.
Challenges on our path
- We encountered several challenges along the way, including maintaining consistent SEO performance over time and balancing localized engagement with broader global reach. Additionally, engaging users and motivating them to participate in online events required targeted strategies to build trust and interest.
The way we fixed them
- We addressed these challenges by implementing continuous SEO audits and updating content regularly.
- To ensure effective reach, we closely tracked keyword performance and adjusted strategies as needed.
- Our team conducted thorough research on local trends and audience preferences in key regions, adapting content to meet specific needs.
- We also highlighted the convenience, accessibility, and value of online events, making participation more appealing to users.
Want to improve organic traffic and boost sales on your website? Consult with us today to know how!