Increasing awareness and visibility for one of the leading trading platforms in India
Who’s 5Paisa?
5Paisa is currently one of the most renowned online trading platforms in India with a user base of over 2.5 million. The platform was developed and launched in 2016 by its parent company, IIFL which has over 20 years of experience in the retail brokerage industry.
Finding the problems
With new fintech entrants in the market, 5Paisa aimed to strengthen its digital presence, educate users, build trust, and boost app visibility and downloads to stay ahead im emerging competition.
Our goals were clearWe created a number of objectives to help 5Paisa
- Familiarize users with the 5Paisa app using tutorials, guides, etc.
- Get more leads through organic search results
- Building links on multiple finance forums and channels
- Strong content strategy to generate organic traffic
What we did?
We put together a robust digital marketing strategy for 5Paisa
- Created 1000+ links on multiple platforms
- Trust building with authoritative answers about trading and investment
- Produced YouTube videos on trading-related topics
- Developed a Wikipedia page to establish brand credibility
- Optimized app store listings
What did we achieve?
Our strategies helped us achieve the following results for 5Paisa
App downloads:
1 Cr+ app downloads
Organic traffic:
Over 9.1 million organic traffic over 2 year period
Over 1 million
Increased engagement:
subscribers of 5Paisa YouTube channel.
Challenges we faced in the meantime
- Ranking among the top 10 in Google’s search results.
- Beating aggressive fintech competitors with organic marketing
- Revamping and optimizing website SEO to be in tandem with latest ranking algorithms
Fixes
- We played with both high and low SV keywords with several level of ranking difficulties
- Along with blogs, we built links across multiple finance forums as well
- Creating high quality guest posts that remain relevant for long term
Do you want to achieve the same results as 5Paisa and boost the growth of your brand? Contact Content Ladder now to begin your journey!